ICI HISTORY
The establishment of Isuzu Cebu, Inc. reinforced the formidable union between Isuzu - a global leader in diesel engine technology and Ayala Corporation - one of the oldest, largest, most respected and most widely diversified business houses in the Philippines.
On July 8, 1998 , Isuzu Cebu, Inc. (ICI) was established as a franchised dealer of Isuzu commercial vehicles with a mission to be the benchmark of customer service and to be a market leader. A subsidiary of ISUZU AUTOMOTIVE DEALERSHIP, INC. (IADI) and wholly owned by Ayala Corporation, Isuzu Cebu, Incorporated’s first branch and head office was inaugurated in Jagobiao, Mandaue City.