ICI HISTORY

The establishment of Isuzu Cebu, Inc. reinforced the formidable union between Isuzu – a global leader in diesel engine technology and Ayala Corporation – one of the oldest, largest, most respected and most widely diversified business houses in the Philippines.

On July 8, 1998 , Isuzu Cebu, Inc. (ICI) was established as a franchised dealer of Isuzu commercial vehicles with a mission to be the benchmark of customer service and to be a market leader. A subsidiary of ISUZU AUTOMOTIVE DEALERSHIP, INC. (IADI) and wholly owned by Ayala Corporation, Isuzu Cebu, Incorporated’s first branch and head office was inaugurated in Jagobiao, Mandaue City.

MANNED BY INDIVIDUALS WITH CUSTOMER DRIVEN MINDSET

“Your responsible partner”, Isuzu’s philosophy tells it all.

Isuzu Cebu, Inc. is manned by individuals with a predominant mindset that is customer-driven. Our corporate vision and every aspect of our decision-making process and strategies are focused on delivering a consistently positive experience for our customers at every touch point in our operations. 

We pay close attention to our customers’ feedback making sure that their needs are satisfactorily met; comments and concerns are considered and customer loyalty is gained.

In pursuit of our customer’s trust, we are committed to provide superior products and services.

WE TAKE PRIDE IN OUR PEOPLE

We take pride in our people. Guided by our corporate values of integrity, excellence and teamwork, ICI is committed to the professional growth and better quality of work life for our associates.

Our foremost priority has been to continually upgrade not only our equipment, systems and processes but also the skills of our associates and provide them opportunities for growth – mentally, emotionally, physically and spiritually.

Isuzu Cebu, Inc. fosters camaraderie, friendship and a sense of “volunteerism” giving meaning to work activities and creating a values-driven workplace motivated by intangible rewards.

Our continuing training and productivity programs and exposure trips help develop our people to become not only competent but excellent professionals in their areas of expertise. More than the many awards and recognitions that were bestowed on our dealership and our people, our customer’s trust and loyalty are what inspire us to do even more.

BUILT UPON A FOUNDATION OF PARTNERSHIP AND TRUST

Isuzu Cebu, Incorporated is built upon a foundation of partnership & trust with our business partners, customers & colleagues.

As one of the major industry players in the region, ICI realizes and respects the importance of our partners as essential to the growth of our business and the industry. Hence, we collaborate with financing institutions, insurance companies, suppliers and other business partners to give a better value proposition to our discriminating customers.

Local partnerships are forged to develop markets in the region and stir their respective local economies. Continuing partnerships in Tacloban, Ormoc, Bohol and Dumaguete, some established even prior to the start of ICI operations, strengthened the brand and made Isuzu products available in areas with uncertain viability.

Synergism is achieved through collaboration with other business institutions and media outfits resulting in an increased dealership awareness and stronger brand equity.

RESPONSIBLE MEMBER OF THE COMMUNITY

Our products are extension of ourselves, and we want to give something back to the world. In ICI, we take pride in selling world-class vehicles that does not only demonstrate superior diesel technology but are also results of excellent environmental engineering. However, our work doesn’t end there.

We, in ICI, take part in enhancing every one’s quality of life in this planet through cleaner air as well as preserving our natural resources for the current and future generations.

And as a responsible partner, we continually promote this advocacy by increasing public understanding and participation through a conscious effort in the implementation of our marketing activities.

We work closely with the various government and non-government organizations as well as green earth advocates in advancing the crusade towards improving air quality and promoting efficient and sustainable use of energy.

Through our Treasure Quest project held every environment month of June, for the past 5 years, we had conducted to over 800 participants briefings on clean air campaign, preventive maintenance and defensive and fuel-efficient driving techniques. Simultaneously, we had organized fuel economy runs to emphasize the importance of energy conservation and emission tests in consonance with our clean air campaign – a valuable demonstration of public and private sector partnership, shared responsibility and accountability.

It is ICI’s commitment to balance out company profitability while contributing positively to our communities. Together with various civic, professional and school organizations, we work together to respond not only to the environmental concerns but to the health and wellness needs of the people in our community.

In our quest for continued viability and growth, we are bound by this social responsibility for the long haul.

WE ARE PROUD TO BE PART OF AYALA

We are proud to be a part of the Ayala Group of Companies. ICI strictly adheres to the Ayala tradition of excellence and integrity that has been handed down through seven generations of one pioneering family and aided by some of the best management talents in the country.

Isuzu Cebu, Inc. empowers our people to establish bonds with the other members of the Ayala Group of Companies through the Ayala Business Club. Through mutual cooperation and interaction, our kinship with the other members of the Ayala Business Club is fostered not only because of a shared corporate culture but also because of our commitment to the principles of corporate social responsibility.

WE LIVE UP TO THE AYALA VISION OF DYNAMIC & SUSTAINED GROWTH

ICI lives up to the Ayala vision of dynamic and sustained growth. Over the last 10 years Isuzu Cebu, Inc. has grown even bigger with the establishment of 4 branches namely; Isuzu Mandaue in Jagobiao in 1998; Isuzu Cebu satellite branch in the Cebu Business Park Area in 2000, Isuzu Iloilo in 2007 and soon, Isuzu Bohol by the end of this year.

As Isuzu Cebu, Inc. turns 10 in 2008, we salute the men and women behind the organization for their ingenuity, dynamism, dedication and staying power.

It is our commitment to carry on and improve the quality of our products and services while maintaining the fundamentals of the ICI culture - enterprising and customer-driven.

Here’s to 10 perfect years of Isuzu Cebu, Inc. ! May you continue to shine and grow