THE AWARENESS
Isuzu made it possible to organize Treasure Quest event every year to give a message to the people about the importance of clean emission of vehicles and fuel Efficiency. For me this is a very good thing to do, we often and most likely take these things for granted and worst ignored. Not knowing one day, we will wake up early morning at 6:00 am and breath a polluted air, smog as they call it. looking up to the sky so gloomy that it looks like a heavy clouds that is going to rain, but no its smog, a polluted air. I remember my days in manila around 2006 in south express way going to makati, seeing these tall buildings above it was some dark clouds. When we got there in the city it looked like 6:00 pm the place is almost dark, the city is covered by smog. You see people wearing mask, some are not. Stats have reported several death yearly caused by air pollution. and if you think this is something to be ignored, well think again! right now we might not experience it coz most of us is sealed in an air conditioned vehicle and not caring that our vehicles are belching black smoke.
I would like to include this article i bump in the net while surfing. and it’s a very sad shocking truth.
“Traffic jams cause two aspects of economic damage. One is the economic loss of lost time. The other comes through contaminating the environment. Studies have shown that vehicles pollute air the most when they are running at a low speed. This is the reason traffic jams contribute to air pollution. Here again, there are mainly two types of air pollution due to vehicle emissions. One comes from gasoline vehicles that emit carbon dioxide (CO2). CO2 is one of the so-called “greenhouse gases” that contribute to global warming. The other comes from diesel vehicles, which emit “Suspended Particulate Matter” (SPM) or “Total Suspended Particulates” (TSP), which directly affect people’s health. They are small solid or liquid particulates that are suspended in the air. The major sources of SPM and TSP are diesel vehicles and coal-burning power plants. The particulates are the gross black smoke that can be seen coming out of many of the heavy-duty vehicles, such as the trucks and buses running on the street because those vehicles are mostly diesel. “Particulate matter, 10 microns in diameter or smaller,” which is called PM10, is said to be harmful to people’s health.1 Diseases such as acute bronchitis, asthma, pulmonary diseases and lung cancer are attributed to PM10. According to a recent study by the World Bank, the health impacts and costs attributed to air pollution in the Philippines, particularly PM10, were estimated at US$392 million for 2001,2 based on monetary costs for excess deaths, treatment of chronic bronchitis, and respiratory symptom incidences. According to another study by the World Health Organization, in developing countries as many as 300 million people are dying due to vehicle emissions.3 These estimates show how much damage vehicular emissions can do to economic development. It is easy to realize that motorization in some ways can be an obstacle to sustainable development.”
Source: http://www.adb.org/AnnualMeeting/2007/Essay-Competition/winning-entries/Terumi-Ishii.pdf
Not only we have to keep our vehicles clean in emission but the government should also be strict in implementing the law regarding the smoke belching vehicles. when the issue was hot, you see officers having a check point, when the issue is diverted and seems to be forgotten, you see them just ignoring smoke belching , trucks and other vehicles. I mean what the? The sad truth is Cebu is becoming like manila. Ayala Business Park before was a good place to jog, now it’s polluted since they open the road for public vehicles.
About the Fuel Efficiency only few of us practice this, probably the ones who’s pockets hurts about the gas prices and the ones who knows how to. So its really a good thing that this event has this contest and before the game, they have a seminar on fuel Eifficiency driving. I bet you heard this everywhere when you came across of this organization in saving earth, like GREEN PEACE, WWF etc. or probably when you see the cartoon “captain planet” they often remind you about saving or conserving energy. that talks about electricity, fuel, etc. The more we save, the less we use them, the less the pollution. Im not going to drag this long, all i can say is im glad that these event is making these awareness to the public. only few company is making effort to help save our planet, or fight against pollution. This problem is not an easy thing to resolve, but it’s better to do something than to be part in promoting the problem. The change will start from us, individually. Act now, help save Cebu from becoming Manila, POLLUTED!
by Isuzu Jane
26 Jun 2008 at 23:02
For the last 5 years, Isuzu Mandaue’s Treasure Quest has evolved into more than just a marketing activity to promote brand awareness. It has become our most important channel to promote our thrust on corporate social responsibility primarily on advocacies closest to our hearts – Clean Air and responsible driving. These are concerns that we take seriously. But we realize that people do not have the time and the patience to sit down and listen to these concerns in a formal setting. Hence, we chose to incorporate these in an atmosphere of fun and camaraderie while subtly instilling these advocacies.
We hope you understand why prior to the race, we have short talks on defensive driving techniques by CITOM and fuel efficient driving by Prof. Alburo of ECAP USAid. While some of you may have heard them in the past, we have to reinforce this every year to remind the participants. Through this activity we have reached about 1,000 people – participants, volunteers, organizers and sponsors of the event. We don’t know if there was retention but at least we tried our best to educate our market. This may be a tedious exercise but we hope not a futile one.
Aside from the talks, we have the Fuel Efficiency Challenge (open only to Isuzu vehicles ) – an added incentive ( participants in this challenge get FREE FUEL and a test to apply the fuel-efficient driving techniques introduced to them prior to the race. Isuzu has been known world-wide to conduct successful fuel economy runs. We will soon be conducting an economy run in Cebu on October 11. It will commence in Isuzu Mandaue, travel about 100km within the island and end up in a beach resort in Mactan. Cash prizes will be given away. So please watch out for the announcement or call Isuzu Mandaue at 3463090.
This year, we added another dimension of the Treasure Quest contest by introducing the Clean Air Challenge – OPEN TO ALL VEHICLES who joined the TQ5. Unfortunately, the participants who joined this challenge didn’t take this seriously. They came unprepared so out of the 16 vehicles, only 3 ( all gasoline ) passed the emission test conducted by CITOM and ECAP’s USAid. While there were no winners for the diesel category, Isuzu Mandaue insisted that we award the winner for the gasoline because clean emission, anyway, is a direct result of good engine maintenance. Having said that, we’ve spoken to some participants and they said that next year, they will come prepared for it.
We all look forward to Treasure Quest 6 and we hope to reach and influence more people in our awareness campaign.
by Nisha Calhaun
01 Feb 2010 at 19:33
I like it very much! Just admirable! Your authorship manner is pleasing and the way you embraced the topic with grace is exemplary. I am intrigued, I assume you are an master on this issue. I am subscribing to your updates from now on.